A California Brand Story
Sun-Blest is coming back.
A historic California fruit brand is being revived by prune growers to serve today's market with real heritage, grower-owned quality, and a stronger community story.
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The Brand's California History
Sun-Blest Revived
Sun-Blest is not a newly invented name. The brand has documented U.S. use dating to 1922 and was federally registered in 1959 before later lapsing. Today, the California Prune Growers Marketing Association has brought the mark back forward for prunes and nuts.
The relaunch was sparked when a member family connected the association with a vintage Sun-Blest artifact, prompting research into the brand's history and a formal effort to restore the mark for modern use.
Original Sun-Blest product line — peaches, corn & dried prunes
Brand Timeline
First documented U.S. use of the Sun-Blest brand
Federal trademark registration issued
Mark lapses after decades of use
CPGMA revives the trademark for prunes and nuts
Tiedemann & McMorran, Inc. · San Francisco, Calif.
Why This Matters Now
Consumers and retail partners respond to authentic origin.
Today's market rewards brands with real stories. Consumers and retail partners increasingly respond to authentic origin, heritage, and grower-backed quality narratives. Sun-Blest gives California prune growers a vehicle to carry those stories directly into the consumer conversation — instead of leaving them buried in technical reports or industry meetings.
Heritage authenticity
Over a century of California fruit growing history behind a single name.
Grower-owned
Backed by CPGMA — the growers themselves, not a distant brand licensee.
Market timing
Retail and consumer appetite for traceable, origin-driven food brands is at an all-time high.
What We Heard at the Grower Workshop
Growers want to connect with consumers.
At our recent grower workshop, members and industry participants showed strong interest, support, and engagement in telling their own orchard stories and helping the public understand how California prune growers already farm sustainably — using practices like careful irrigation, soil health, and reduced inputs — while continuing to learn and improve.
"The Sun-Blest revival gives those grower stories a home: a heritage brand that can carry real examples of sustainable, careful farming into the consumer conversation, instead of leaving them buried in technical reports or meetings."
— California Prune Growers Marketing Association
Where Sun-Blest Goes Next
What comes next.
Sun-Blest reflects more than a package. It represents grower families, shared history, careful farming, and a renewed effort to connect California prune production with modern consumers and retail partners.
Trademark progress
Formal registration process underway for prunes and nuts.
Packaging development
New packaging that honors the vintage aesthetic while meeting modern retail standards.
Storytelling
Grower stories, orchard profiles, and sustainable farming narratives built into the brand.
Brand-building
Outreach to retail partners and consumers who value authentic, origin-driven California produce.
Support the Revival
The best way to support this effort right now is to try Sun-Blest prunes and share the story. Every purchase helps demonstrate grower-backed demand for authentic California produce.